TL;DR
Responsive Display Ads (RDAs) automatically adjust size, format, and appearance to fit available ad spaces. Upload assets: images (landscape 1200×628, square 1200×1200, logos), headlines (up to 5, 30 characters each), long headline (1, 90 characters), descriptions (up to 5, 90 characters each), and business name. Google combines assets to fit each placement. Include at least 5 images, 5 headlines, and 5 descriptions for maximum testing capacity. Supplement RDAs with uploaded static image ads in key sizes for full creative control.
Overview
Responsive Display Ads (RDAs) automatically adjust size, format, and appearance to fit available ad spaces. Upload assets: images (landscape 1200×628, square 1200×1200, logos), headlines (up to 5, 30 characters each), long headline (1, 90 characters), descriptions (up to 5, 90 characters each), and business name. Google combines assets to fit each placement. Include at least 5 images, 5 headlines, and 5 descriptions for maximum testing capacity. Supplement RDAs with uploaded static image ads in key sizes for full creative control.
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Frequently asked
Questions & answers
How long does setup take?
Most configurations take 10-30 minutes. Full campaign setup and ongoing optimisation is a continuous process.
What budget should I start with?
Start with enough to generate at least 50 conversions per week for the platform's algorithm to learn effectively. This varies by industry and CPA.
When should I expect results?
Allow 2-4 weeks for the initial learning phase. Meaningful performance trends typically emerge after 30 days of consistent spending.
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