Process Flow
Animated overview of the full workflow
TL;DR
Consent Mode v2 adds two new required parameters: ad_user_data (consent to send user data to Google for advertising) and ad_personalization (consent for personalised advertising), joining existing analytics_storage and ad_storage. Required for advertisers using Google services in the EEA/UK. Implement via a CMP integrated with GTM: set default consent state (denied for EEA, granted for other regions), CMP updates consent when users make choices, Google tags automatically adjust (cookieless pings when denied, full tracking when granted). Consent Mode enables modeled conversions — Google estimates conversions from non-consenting users using machine learning.
Overview
Consent Mode v2 adds two new required parameters: ad_user_data (consent to send user data to Google for advertising) and ad_personalization (consent for personalised advertising), joining existing analytics_storage and ad_storage. Required for advertisers using Google services in the EEA/UK. Implement via a CMP integrated with GTM: set default consent state (denied for EEA, granted for other regions), CMP updates consent when users make choices, Google tags automatically adjust (cookieless pings when denied, full tracking when granted). Consent Mode enables modeled conversions — Google estimates conversions from non-consenting users using machine learning.
Related Guides
See our complete guide library for detailed coverage of setup, tracking, analysis, and optimisation across all platforms.
Step-by-Step Guide
Follow these 3 steps to complete this guide
- 1
Step-by-Step Setup
Access your account or platform. Navigate to the relevant section. Complete each configuration step, testing along the way. Verify your setup using built-in diagnostic tools before relying on the data for decisions.
- 2
Best Practices
Start with recommended defaults and optimise based on data. Review performance regularly. Make incremental changes. Document your configuration.
- 3
Common Issues and Solutions
Check the platform's help centre for troubleshooting. Allow 24-48 hours for data to populate. Ensure correct permissions. Verify all integrations are active and properly configured.
Frequently asked
Questions & answers
How long does setup take?
Most configurations take 10-30 minutes.
What if data is not appearing?
Allow 24-48 hours for data processing. Use real-time reports or debug tools to verify installation immediately.
Where can I learn more?
Check our related guides and the platform's official documentation for advanced topics.
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