TL;DR
Instagram ads are created through Meta Ads Manager (not the Instagram app) for full campaign control. Choose your objective, set targeting, select Instagram placements (Feed, Stories, Reels, Explore), upload creative optimised for each format — 1080×1080 for Feed, 1080×1920 for Stories/Reels — and launch. Instagram users engage more with visually polished, lifestyle-oriented content. Video consistently outperforms static images. Use Advantage+ placements to let Meta optimise across both Facebook and Instagram.
Overview
Instagram ads are created through Meta Ads Manager (not the Instagram app) for full campaign control. Choose your objective, set targeting, select Instagram placements (Feed, Stories, Reels, Explore), upload creative optimised for each format — 1080×1080 for Feed, 1080×1920 for Stories/Reels — and launch. Instagram users engage more with visually polished, lifestyle-oriented content. Video consistently outperforms static images. Use Advantage+ placements to let Meta optimise across both Facebook and Instagram.
Related Guides
See our complete Meta Ads guide library for detailed coverage of pixel setup, campaign creation, audience building, creative best practices, and optimisation strategies.
Frequently asked
Questions & answers
How long does setup take?
Most configurations take 10-30 minutes. Full campaign setup and optimisation is an ongoing process.
What if something goes wrong?
Meta provides diagnostic tools in Events Manager and Account Quality. Use these to identify and resolve issues quickly.
Where can I get support?
Meta's Business Help Center, your account representative (if available), and our related guides cover common scenarios.
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