TL;DR
In Wix, go to Marketing & SEO > Marketing Integrations > Google Tag Manager, or go to Settings > Tracking & Analytics > New Tool > Google Tag Manager. Enter your GTM container ID (GTM-XXXXXXX). Wix automatically adds both code snippets to your site. Publish your site for changes to take effect. Verify in GTM Preview Mode. Note: Wix has limitations with some advanced GTM features like form tracking — you may need to use Wix's built-in tracking or custom JavaScript for form events.
Overview
In Wix, go to Marketing & SEO > Marketing Integrations > Google Tag Manager, or go to Settings > Tracking & Analytics > New Tool > Google Tag Manager. Enter your GTM container ID (GTM-XXXXXXX). Wix automatically adds both code snippets to your site. Publish your site for changes to take effect. Verify in GTM Preview Mode. Note: Wix has limitations with some advanced GTM features like form tracking — you may need to use Wix's built-in tracking or custom JavaScript for form events.
Related Guides
See our complete guide library for detailed coverage of account setup, tracking implementation, campaign creation, audience building, creative best practices, and optimisation strategies across all platforms.
Frequently asked
Questions & answers
How long does setup take?
Most configurations take 10-30 minutes. Full campaign setup and ongoing optimisation is a continuous process.
What budget should I start with?
Start with enough to generate at least 50 conversions per week for the platform's algorithm to learn effectively. This varies by industry and CPA.
When should I expect results?
Allow 2-4 weeks for the initial learning phase. Meaningful performance trends typically emerge after 30 days of consistent spending.
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