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Google Tag Managerbeginner 5 min read 3 steps

How to Install LinkedIn Insight Tag via GTM

The LinkedIn Insight Tag tracks LinkedIn ad conversions and builds audiences. In GTM, create a Custom HTML tag, paste the LinkedIn Insight Tag code (found in LinkedIn Campaign Manager > Account Assets > Insight Tag), set it to fire on All Pages, and publish.

Tag Implementationlinkedin insight tag gtm

Quick summary

The LinkedIn Insight Tag tracks LinkedIn ad conversions and builds audiences. In GTM, create a Custom HTML tag, paste the LinkedIn Insight Tag code (found in LinkedIn Campaign Manager > Account Assets > Insight Tag), set it to fire on All Pages, and publish.

Process Flow

Animated overview of the full workflow

Start
1Getting Your Insight Tag Code
2GTM Setup
3Conversion Tracking
Complete

TL;DR

The LinkedIn Insight Tag tracks LinkedIn ad conversions and builds audiences. In GTM, create a Custom HTML tag, paste the LinkedIn Insight Tag code (found in LinkedIn Campaign Manager > Account Assets > Insight Tag), set it to fire on All Pages, and publish.

Step-by-Step Guide

Follow these 3 steps to complete this guide

  1. 1

    Getting Your Insight Tag Code

    In LinkedIn Campaign Manager, go to Account Assets > Insight Tag > Install my Insight Tag > I will use a tag manager. Copy the JavaScript code.

  2. 2

    GTM Setup

    Tags > New > Custom HTML. Paste the LinkedIn code. Trigger: All Pages. Test in Preview mode. Publish.

  3. 3

    Conversion Tracking

    After installing the Insight Tag, set up conversions in LinkedIn Campaign Manager > Account Assets > Conversions. Define conversions based on page loads (thank-you page URL) or events.

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