TL;DR
Build template dashboards with reusable structures. Executive Summary page: total spend, total conversions, blended CPA/ROAS with date comparison, channel split pie chart. Platform Detail pages: campaign-level table with spend, conversions, CPA, ROAS; trend charts for key metrics over time; breakdown by device, location, and audience. Creative Performance page: ad-level metrics with creative thumbnails. Use date range controls, drop-down filters for campaign selection, and comparison periods (previous period, same period last year). Save as a template to clone for new clients or projects.
Overview
Build template dashboards with reusable structures. Executive Summary page: total spend, total conversions, blended CPA/ROAS with date comparison, channel split pie chart. Platform Detail pages: campaign-level table with spend, conversions, CPA, ROAS; trend charts for key metrics over time; breakdown by device, location, and audience. Creative Performance page: ad-level metrics with creative thumbnails. Use date range controls, drop-down filters for campaign selection, and comparison periods (previous period, same period last year). Save as a template to clone for new clients or projects.
Related Guides
See our complete guide library for detailed coverage of account setup, tracking implementation, campaign creation, audience building, creative best practices, and optimisation strategies across all platforms.
Frequently asked
Questions & answers
How long does setup take?
Most configurations take 10-30 minutes. Full campaign setup and ongoing optimisation is a continuous process.
What budget should I start with?
Start with enough to generate at least 50 conversions per week for the platform's algorithm to learn effectively. This varies by industry and CPA.
When should I expect results?
Allow 2-4 weeks for the initial learning phase. Meaningful performance trends typically emerge after 30 days of consistent spending.
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