TL;DR
Click-to-Messenger ads open a Messenger conversation when clicked. Create with the Engagement objective, select Messaging Apps as conversion location, choose Messenger as the platform, create your ad creative with a Messenger CTA, and optionally set up automated greeting messages and frequently asked questions. Useful for businesses where conversation-based sales are effective — real estate, automotive, high-value services, and consultations.
Overview
Click-to-Messenger ads open a Messenger conversation when clicked. Create with the Engagement objective, select Messaging Apps as conversion location, choose Messenger as the platform, create your ad creative with a Messenger CTA, and optionally set up automated greeting messages and frequently asked questions. Useful for businesses where conversation-based sales are effective — real estate, automotive, high-value services, and consultations.
Related Guides
See our complete guide library for detailed coverage of account setup, tracking implementation, campaign creation, audience building, creative best practices, and optimisation strategies across all platforms.
Frequently asked
Questions & answers
How long does setup take?
Most configurations take 10-30 minutes. Full campaign setup and ongoing optimisation is a continuous process.
What budget should I start with?
Start with enough to generate at least 50 conversions per week for the platform's algorithm to learn effectively. This varies by industry and CPA.
When should I expect results?
Allow 2-4 weeks for the initial learning phase. Meaningful performance trends typically emerge after 30 days of consistent spending.
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