TL;DR
The Meta Ad Library (facebook.com/ads/library) shows all active ads running on Facebook and Instagram. Search by advertiser name, keyword, or topic. Filter by country, platform, and media type. Use it to see what competitors are running (their ad copy, creative, and offers), how long ads have been active (longer-running ads likely perform well), what creative formats are popular in your industry, and what messaging angles resonate. Check the Ad Library regularly for competitive intelligence and creative inspiration.
Overview
The Meta Ad Library (facebook.com/ads/library) shows all active ads running on Facebook and Instagram. Search by advertiser name, keyword, or topic. Filter by country, platform, and media type. Use it to see what competitors are running (their ad copy, creative, and offers), how long ads have been active (longer-running ads likely perform well), what creative formats are popular in your industry, and what messaging angles resonate. Check the Ad Library regularly for competitive intelligence and creative inspiration.
Related Guides
See our complete Meta Ads guide library for detailed coverage of pixel setup, campaign creation, audience building, creative best practices, and optimisation strategies.
Frequently asked
Questions & answers
How long does setup take?
Most configurations take 10-30 minutes. Full campaign setup and optimisation is an ongoing process.
What if something goes wrong?
Meta provides diagnostic tools in Events Manager and Account Quality. Use these to identify and resolve issues quickly.
Where can I get support?
Meta's Business Help Center, your account representative (if available), and our related guides cover common scenarios.
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