TL;DR
Snapchat reviews all ads before delivery. Approval takes under 24 hours for most ads. Prohibited content includes tobacco, illegal substances, weapons, and misleading claims. Restricted categories: alcohol, gambling, dating, financial services, political ads. Creative must be full-screen vertical (9:16). No misleading CTAs or deceptive content.
Ads are reviewed automatically and occasionally manually. Rejected ads show a reason in Ads Manager. Fix the issue and resubmit. Repeated violations can result in ad account suspension.
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