TL;DR
Snapchat app install campaigns drive users to download your app. Choose the App Installs objective, link your app and mobile measurement partner (MMP), configure targeting, and create vertical video creative. Snapchat's mobile-native audience makes it effective for app promotion, especially for younger demographics.
Setup: Campaign > App Installs objective > select app > configure targeting (demographics, interests, lookalikes) > create vertical 9:16 creative > set budget and bid. Optimise for install volume initially, then switch to in-app event optimisation with enough data.
Was this guide helpful?
Your feedback helps us improve our guides