TL;DR
Spotlight is Snapchat's TikTok-like vertical video feed. Spotlight ads appear between organic Spotlight content. Create vertical video (9:16) under 60 seconds that feels native to the Spotlight experience. Available through the Awareness or Traffic campaign objectives. Spotlight is growing rapidly and offers access to Snapchat's most engaged content consumers.
Spotlight ads blend into the vertical scroll experience. Creative should feel native — authentic, fast-paced, and entertaining. Use the same creative principles as TikTok ads (hook in 1-2 seconds, text overlays, trending styles). Select Spotlight as a placement in your campaign or use automatic placements.
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