Process Flow
Animated overview of the full workflow
TL;DR
TikTok reviews all ads before they run. Approval typically takes under 24 hours. Common rejection reasons: misleading claims, prohibited content (tobacco, weapons, drugs), inappropriate imagery, landing page mismatch, and copyright issues. Special restrictions apply to alcohol, financial services, health, and political ads depending on your target market.
Step-by-Step Guide
Follow these 4 steps to complete this guide
- 1
Ad Review Process
After creating an ad, TikTok's automated system reviews it. Most ads are approved within 24 hours. Rejected ads show a reason in the ad status column. Fix the issue and resubmit.
- 2
Prohibited Content
Illegal products, tobacco, recreational drugs, weapons, counterfeit goods, adult content, misleading health claims, and get-rich-quick schemes.
- 3
Restricted Content
Alcohol (age restrictions by market), gambling (license required), financial services (disclaimers required), healthcare products (evidence required), weight loss (restrictions on before/after claims).
- 4
Creative Guidelines
Ads must be in the language of the target market. No excessive text on video thumbnails. Landing page must match ad claims and load properly. No sensational, shocking, or fear-based content.
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