Process Flow
Animated overview of the full workflow
TL;DR
TikTok app install campaigns drive users to download your mobile app. Choose the App Promotion objective, link your app (via TikTok SDK, Adjust, AppsFlyer, or other MMP), set your targeting and budget, create vertical video creative that showcases your app, and optimise for installs or in-app events. TikTok is particularly effective for app marketing due to its mobile-first user base.
Step-by-Step Guide
Follow these 3 steps to complete this guide
- 1
Setup
Create campaign with App Promotion objective. Select your app from the app store. Link your mobile measurement partner (MMP) for attribution. Configure targeting and budget. Create video creative with a clear 'Download Now' CTA.
- 2
Optimisation Goals
**Installs:** Maximise download volume. Start here for new apps. **In-app events:** Optimise for registrations, purchases, or other post-install actions. Switch to this once you have enough install data.
- 3
Creative Tips
Show the app in action — screen recordings with hand animations. Highlight the key feature or benefit in the first 3 seconds. Use creator-style content for authenticity. Include a clear CTA to download.
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