Process Flow
Animated overview of the full workflow
TL;DR
The TikTok Events API sends conversion data from your server directly to TikTok, bypassing browser restrictions. Set it up alongside the pixel (not as a replacement) with deduplication enabled. Implementation options: direct API integration, partner platforms (Shopify, Google Tag Manager server-side, Segment), or TikTok's Events Manager setup wizard. The Events API recovers 10-25% of conversion data lost to ad blockers and iOS tracking restrictions.
Overview
The TikTok Events API sends conversion data from your server directly to TikTok, bypassing browser restrictions. Set it up alongside the pixel (not as a replacement) with deduplication enabled. Implementation options: direct API integration, partner platforms (Shopify, Google Tag Manager server-side, Segment), or TikTok's Events Manager setup wizard. The Events API recovers 10-25% of conversion data lost to ad blockers and iOS tracking restrictions.
Related Guides
See our complete guide library for detailed coverage of account setup, tracking, campaign creation, and optimisation strategies across all platforms.
Step-by-Step Guide
Follow these 2 steps to complete this guide
- 1
Best Practices
Start with the recommended default settings and optimise based on data. Review performance metrics regularly. Make incremental changes. Document your configuration for reference.
- 2
Common Issues and Solutions
Check the platform's help centre for the latest troubleshooting guidance. Allow 24-48 hours for tracking data to populate. Ensure you have the correct permissions. Verify all integrations are active.
Frequently asked
Questions & answers
How long does setup take?
Most configurations take 10-30 minutes. Full optimisation is ongoing.
What budget should I start with?
Start with enough to generate 50+ conversions per week for effective algorithm learning.
When should I expect results?
Allow 2-4 weeks for the initial learning phase before making strategic decisions.
Was this guide helpful?
Your feedback helps us improve our guides