Google Tag Managerbeginner 5 min read

How to Track Outbound Link Clicks in GTM

Track when users click links to external websites using GTM. Enable the Click URL built-in variable, create a Click - Just Links trigger filtered to URLs that do not contain your domain, and create a GA4 Event tag. GA4 Enhanced Measurement also tracks outbound clicks automatically, but GTM gives you

Event Trackingtrack outbound links gtm

Quick summary

Track when users click links to external websites using GTM. Enable the Click URL built-in variable, create a Click - Just Links trigger filtered to URLs that do not contain your domain, and create a GA4 Event tag. GA4 Enhanced Measurement also tracks outbound clicks automatically, but GTM gives you

TL;DR

Track when users click links to external websites using GTM. Enable the Click URL built-in variable, create a Click - Just Links trigger filtered to URLs that do not contain your domain, and create a GA4 Event tag. GA4 Enhanced Measurement also tracks outbound clicks automatically, but GTM gives you more control over what is tracked.


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