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Google Tag Managerintermediate 6 min read 3 steps

How to Track Phone Number Clicks with GTM

Create a Click trigger: Trigger Type = 'Just Links,' filter where Click URL contains 'tel:'. Create a GA4 Event tag with event name 'phone_click' and parameters (phone_number from Click URL variable, page from Page Path variable). Also create platform-specific conversion tags (Google Ads, Meta, etc.

Event Trackingtrack phone clicks gtm

Quick summary

Create a Click trigger: Trigger Type = 'Just Links,' filter where Click URL contains 'tel:'. Create a GA4 Event tag with event name 'phone_click' and parameters (phone_number from Click URL variable, page from Page Path variable). Also create platform-specific conversion tags (Google Ads, Meta, etc.

Process Flow

Animated overview of the full workflow

Start
1Step-by-Step Setup
2Best Practices
3Common Issues and Solutions
Complete

TL;DR

Create a Click trigger: Trigger Type = 'Just Links,' filter where Click URL contains 'tel:'. Create a GA4 Event tag with event name 'phone_click' and parameters (phone_number from Click URL variable, page from Page Path variable). Also create platform-specific conversion tags (Google Ads, Meta, etc.) if phone clicks are a conversion action. This tracks tap-to-call on mobile and click-to-call on desktop.

Overview

Create a Click trigger: Trigger Type = 'Just Links,' filter where Click URL contains 'tel:'. Create a GA4 Event tag with event name 'phone_click' and parameters (phone_number from Click URL variable, page from Page Path variable). Also create platform-specific conversion tags (Google Ads, Meta, etc.) if phone clicks are a conversion action. This tracks tap-to-call on mobile and click-to-call on desktop.

Related Guides

See our complete guide library for detailed coverage of setup, tracking, analysis, and optimisation across all platforms.

Step-by-Step Guide

Follow these 3 steps to complete this guide

  1. 1

    Step-by-Step Setup

    Access your account or platform. Navigate to the relevant section. Complete each configuration step, testing along the way. Verify your setup using built-in diagnostic tools before relying on the data for decisions.

  2. 2

    Best Practices

    Start with recommended defaults and optimise based on data. Review performance regularly. Make incremental changes. Document your configuration.

  3. 3

    Common Issues and Solutions

    Check the platform's help centre for troubleshooting. Allow 24-48 hours for data to populate. Ensure correct permissions. Verify all integrations are active and properly configured.

Frequently asked

Questions & answers

How long does setup take?

Most configurations take 10-30 minutes.

What if data is not appearing?

Allow 24-48 hours for data processing. Use real-time reports or debug tools to verify installation immediately.

Where can I learn more?

Check our related guides and the platform's official documentation for advanced topics.

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