Process Flow
Animated overview of the full workflow
TL;DR
Partner with TikTok creators to produce authentic ad content. Two main approaches: Spark Ads (boost a creator's organic post as a paid ad) and the TikTok Creator Marketplace (find and commission creators). Spark Ads use the creator's handle and post format, appearing more native than brand-created ads. The Creator Marketplace lets you search, filter, and invite creators based on audience demographics, content category, and engagement rates.
Step-by-Step Guide
Follow these 3 steps to complete this guide
- 1
Spark Ads
Spark Ads boost existing organic TikTok posts as paid ads. The ad runs from the creator's account, maintaining their profile picture, handle, and organic engagement. This is the most native ad format on TikTok. Setup: The creator generates an authorisation code for their post. You enter this code in TikTok Ads Manager when creating your ad. The post then runs as a paid ad while remaining on the creator's profile.
- 2
TikTok Creator Marketplace
Access at creatormarketplace.tiktok.com. Search for creators by category, follower count, location, audience demographics, and engagement rate. Send collaboration invitations. Manage briefs, deliverables, and payments through the platform.
- 3
Working with Creators
Provide a clear brief but allow creative freedom — creators know their audience. Include key messaging points and CTA requirements. Review content before posting but avoid over-editing. Negotiate usage rights for running the content as paid ads.
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