Process Flow
Animated overview of the full workflow
TL;DR
A full-funnel strategy layers campaigns across awareness (reach new audiences — YouTube, TikTok, Display, Meta broad targeting), consideration (engage interested users — Meta engagement, Google Search non-brand, content-driven ads), and conversion (close the deal — Google Search brand and high-intent, Meta retargeting, Google Shopping). Each stage uses different creative, targeting, and KPIs. The funnel feeds itself: awareness campaigns build retargeting pools, consideration campaigns identify interested users, and conversion campaigns close. Budget typically splits 20% awareness, 30% consideration, 50% conversion.
Overview
A full-funnel strategy layers campaigns across awareness (reach new audiences — YouTube, TikTok, Display, Meta broad targeting), consideration (engage interested users — Meta engagement, Google Search non-brand, content-driven ads), and conversion (close the deal — Google Search brand and high-intent, Meta retargeting, Google Shopping). Each stage uses different creative, targeting, and KPIs. The funnel feeds itself: awareness campaigns build retargeting pools, consideration campaigns identify interested users, and conversion campaigns close. Budget typically splits 20% awareness, 30% consideration, 50% conversion.
Related Guides
See our complete guide library for detailed coverage of setup, tracking, analysis, and optimisation across all platforms.
Step-by-Step Guide
Follow these 3 steps to complete this guide
- 1
Step-by-Step Setup
Access your account or platform. Navigate to the relevant section. Complete each configuration step, testing along the way. Verify your setup using built-in diagnostic tools before relying on the data for decisions.
- 2
Best Practices
Start with recommended defaults and optimise based on data. Review performance regularly. Make incremental changes. Document your configuration.
- 3
Common Issues and Solutions
Check the platform's help centre for troubleshooting. Allow 24-48 hours for data to populate. Ensure correct permissions. Verify all integrations are active and properly configured.
Frequently asked
Questions & answers
How long does setup take?
Most configurations take 10-30 minutes.
What if data is not appearing?
Allow 24-48 hours for data processing. Use real-time reports or debug tools to verify installation immediately.
Where can I learn more?
Check our related guides and the platform's official documentation for advanced topics.
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