Process Flow
Animated overview of the full workflow
TL;DR
Improve landing page conversion rates by ensuring message match (headline matches the ad that brought them), optimising page speed (under 3 seconds), simplifying the form (fewer fields), adding social proof (reviews, testimonials, trust badges), creating a clear visual hierarchy leading to the CTA, optimising for mobile, and removing navigation and distractions.
Step-by-Step Guide
Follow these 5 steps to complete this guide
- 1
Message Match
The landing page headline and content must directly continue the promise made in the ad. If your ad says 'Get a Free Quote in 2 Minutes,' the landing page headline should reinforce that exact offer.
- 2
Speed
Every second of load time costs conversions. Aim for under 3 seconds. Compress images, minimise code, use a CDN, and eliminate unnecessary scripts. Test speed with Google PageSpeed Insights.
- 3
Form Optimisation
Only ask for information you absolutely need. Every additional field reduces completions. For lead gen, name + email + phone is often sufficient. Use multi-step forms for complex data collection.
- 4
Social Proof
Include testimonials, review stars, client logos, case study results, or trust badges near your CTA. Social proof reduces anxiety and increases confidence.
- 5
Mobile Optimisation
Most ad traffic is mobile. Ensure your page works perfectly on phones: large touch targets, readable text without zooming, fast load, and easy form completion.
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