TL;DR
Page speed directly affects Quality Score (Google Ads), ad delivery (Meta reduces delivery for slow pages), and conversion rates (every 1-second delay reduces conversions by 7%). Optimise by compressing images (WebP format, appropriate dimensions), enabling browser caching, minifying CSS/JS, using a CDN, reducing server response time, eliminating render-blocking resources, lazy loading below-fold content, and minimising third-party scripts. Test with Google PageSpeed Insights (aim for 90+ mobile score) and GTmetrix. Prioritise mobile speed — it is the device most ad traffic comes from.
Overview
Page speed directly affects Quality Score (Google Ads), ad delivery (Meta reduces delivery for slow pages), and conversion rates (every 1-second delay reduces conversions by 7%). Optimise by compressing images (WebP format, appropriate dimensions), enabling browser caching, minifying CSS/JS, using a CDN, reducing server response time, eliminating render-blocking resources, lazy loading below-fold content, and minimising third-party scripts. Test with Google PageSpeed Insights (aim for 90+ mobile score) and GTmetrix. Prioritise mobile speed — it is the device most ad traffic comes from.
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See our complete guide library for detailed coverage of account setup, tracking implementation, campaign creation, audience building, creative best practices, and optimisation strategies across all platforms.
Frequently asked
Questions & answers
How long does setup take?
Most configurations take 10-30 minutes. Full campaign setup and ongoing optimisation is a continuous process.
What budget should I start with?
Start with enough to generate at least 50 conversions per week for the platform's algorithm to learn effectively. This varies by industry and CPA.
When should I expect results?
Allow 2-4 weeks for the initial learning phase. Meaningful performance trends typically emerge after 30 days of consistent spending.
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