TL;DR
60-80% of ad traffic comes from mobile devices. Mobile-specific optimisations: page load speed under 3 seconds (compress images, minimise code, use CDN), thumb-friendly CTA buttons (minimum 44×44px, placed within easy thumb reach), simplified forms (fewer fields, larger input areas, auto-fill enabled), single-column layout (no horizontal scrolling), sticky CTA that remains visible while scrolling, tap-to-call phone numbers, and no pop-ups or interstitials on mobile. Test on actual mobile devices, not just desktop browser resizing.
Overview
60-80% of ad traffic comes from mobile devices. Mobile-specific optimisations: page load speed under 3 seconds (compress images, minimise code, use CDN), thumb-friendly CTA buttons (minimum 44×44px, placed within easy thumb reach), simplified forms (fewer fields, larger input areas, auto-fill enabled), single-column layout (no horizontal scrolling), sticky CTA that remains visible while scrolling, tap-to-call phone numbers, and no pop-ups or interstitials on mobile. Test on actual mobile devices, not just desktop browser resizing.
Related Guides
See our complete guide library for detailed coverage of account setup, tracking implementation, campaign creation, audience building, creative best practices, and optimisation strategies across all platforms.
Frequently asked
Questions & answers
How long does setup take?
Most configurations take 10-30 minutes. Full campaign setup and ongoing optimisation is a continuous process.
What budget should I start with?
Start with enough to generate at least 50 conversions per week for the platform's algorithm to learn effectively. This varies by industry and CPA.
When should I expect results?
Allow 2-4 weeks for the initial learning phase. Meaningful performance trends typically emerge after 30 days of consistent spending.
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