Process Flow
Animated overview of the full workflow
TL;DR
Video specs: 9:16 aspect ratio (1080×1920), 3-180 seconds (5-6 seconds for awareness, 15-30 seconds for conversion), MP4 or MOV, under 1GB. Image specs: 1080×1920, JPG or PNG. Headline: up to 34 characters. Brand name: up to 25 characters. CTA options: predefined (Shop Now, Learn More, Sign Up, etc.). All creative must be full-screen, vertical, and visually engaging from the first frame.
Overview
Video specs: 9:16 aspect ratio (1080×1920), 3-180 seconds (5-6 seconds for awareness, 15-30 seconds for conversion), MP4 or MOV, under 1GB. Image specs: 1080×1920, JPG or PNG. Headline: up to 34 characters. Brand name: up to 25 characters. CTA options: predefined (Shop Now, Learn More, Sign Up, etc.). All creative must be full-screen, vertical, and visually engaging from the first frame.
Related Guides
See our complete guide library for detailed coverage of account setup, tracking, campaign creation, and optimisation strategies across all platforms.
Step-by-Step Guide
Follow these 2 steps to complete this guide
- 1
Best Practices
Start with the recommended default settings and optimise based on data. Review performance metrics regularly. Make incremental changes. Document your configuration for reference.
- 2
Common Issues and Solutions
Check the platform's help centre for the latest troubleshooting guidance. Allow 24-48 hours for tracking data to populate. Ensure you have the correct permissions. Verify all integrations are active.
Frequently asked
Questions & answers
How long does setup take?
Most configurations take 10-30 minutes. Full optimisation is ongoing.
What budget should I start with?
Start with enough to generate 50+ conversions per week for effective algorithm learning.
When should I expect results?
Allow 2-4 weeks for the initial learning phase before making strategic decisions.
Was this guide helpful?
Your feedback helps us improve our guides