Process Flow
Animated overview of the full workflow
TL;DR
Key Snapchat metrics: eCPM (effective cost per 1,000 impressions), Swipe-Up Rate (equivalent to CTR — aim for 0.5%+), eCPSU (cost per swipe-up/click — typically USD 0.30-2.00), Video Views (2-second views), Quartile Completion Rates (25%, 50%, 75%, 100%), Frequency, Reach, CPA, and ROAS. Snapchat-specific: Screen Time (how long users view your ad) and Share/Save Rate (social engagement with your creative).
Overview
Key Snapchat metrics: eCPM (effective cost per 1,000 impressions), Swipe-Up Rate (equivalent to CTR — aim for 0.5%+), eCPSU (cost per swipe-up/click — typically USD 0.30-2.00), Video Views (2-second views), Quartile Completion Rates (25%, 50%, 75%, 100%), Frequency, Reach, CPA, and ROAS. Snapchat-specific: Screen Time (how long users view your ad) and Share/Save Rate (social engagement with your creative).
Related Guides
See our complete guide library for detailed coverage of account setup, tracking, campaign creation, and optimisation strategies across all platforms.
Step-by-Step Guide
Follow these 2 steps to complete this guide
- 1
Best Practices
Start with the recommended default settings and optimise based on data. Review performance metrics regularly. Make incremental changes. Document your configuration for reference.
- 2
Common Issues and Solutions
Check the platform's help centre for the latest troubleshooting guidance. Allow 24-48 hours for tracking data to populate. Ensure you have the correct permissions. Verify all integrations are active.
Frequently asked
Questions & answers
How long does setup take?
Most configurations take 10-30 minutes. Full optimisation is ongoing.
What budget should I start with?
Start with enough to generate 50+ conversions per week for effective algorithm learning.
When should I expect results?
Allow 2-4 weeks for the initial learning phase before making strategic decisions.
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