A&T
TikTok Adsbeginner 6 min read 2 steps

TikTok Ad Specs and Creative Guidelines

Video specs: 9:16 aspect ratio (vertical), 1080×1920 minimum resolution, MP4 or MOV format, 5 seconds to 60 seconds duration (15-30 seconds recommended), under 500MB file size. Ad text: display name (2-40 characters), ad description (1-100 characters, shows below the video). Profile image required.

Creative & Ad Formatstiktok ad specs

Quick summary

Video specs: 9:16 aspect ratio (vertical), 1080×1920 minimum resolution, MP4 or MOV format, 5 seconds to 60 seconds duration (15-30 seconds recommended), under 500MB file size. Ad text: display name (2-40 characters), ad description (1-100 characters, shows below the video). Profile image required.

Process Flow

Animated overview of the full workflow

Start
1Best Practices
2Common Issues and Solutions
Complete

TL;DR

Video specs: 9:16 aspect ratio (vertical), 1080×1920 minimum resolution, MP4 or MOV format, 5 seconds to 60 seconds duration (15-30 seconds recommended), under 500MB file size. Ad text: display name (2-40 characters), ad description (1-100 characters, shows below the video). Profile image required. CTA button text from predefined options (Learn More, Shop Now, Sign Up, Download, Contact Us). TikTok also supports 1:1 (square) and 16:9 (landscape) but vertical performs significantly better.

Overview

Video specs: 9:16 aspect ratio (vertical), 1080×1920 minimum resolution, MP4 or MOV format, 5 seconds to 60 seconds duration (15-30 seconds recommended), under 500MB file size. Ad text: display name (2-40 characters), ad description (1-100 characters, shows below the video). Profile image required. CTA button text from predefined options (Learn More, Shop Now, Sign Up, Download, Contact Us). TikTok also supports 1:1 (square) and 16:9 (landscape) but vertical performs significantly better.

Related Guides

See our complete guide library for detailed coverage of account setup, tracking, campaign creation, and optimisation strategies across all platforms.

Step-by-Step Guide

Follow these 2 steps to complete this guide

  1. 1

    Best Practices

    Start with the recommended default settings and optimise based on data. Review performance metrics regularly. Make incremental changes. Document your configuration for reference.

  2. 2

    Common Issues and Solutions

    Check the platform's help centre for the latest troubleshooting guidance. Allow 24-48 hours for tracking data to populate. Ensure you have the correct permissions. Verify all integrations are active.

Frequently asked

Questions & answers

How long does setup take?

Most configurations take 10-30 minutes. Full optimisation is ongoing.

What budget should I start with?

Start with enough to generate 50+ conversions per week for effective algorithm learning.

When should I expect results?

Allow 2-4 weeks for the initial learning phase before making strategic decisions.

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