Process Flow
Animated overview of the full workflow
TL;DR
Calculate budget using: Monthly Budget = Target Conversions × Target CPA. TikTok minimum is USD 20/day per ad group. For effective learning, budget at least 20× your target CPA per day per ad group. Example: if target CPA is USD 25, budget at least USD 500/day per ad group. Split budget 70% prospecting / 30% retargeting. Factor in creative production costs — TikTok requires frequent refreshes, so budget for ongoing video creation alongside media spend.
Overview
Calculate budget using: Monthly Budget = Target Conversions × Target CPA. TikTok minimum is USD 20/day per ad group. For effective learning, budget at least 20× your target CPA per day per ad group. Example: if target CPA is USD 25, budget at least USD 500/day per ad group. Split budget 70% prospecting / 30% retargeting. Factor in creative production costs — TikTok requires frequent refreshes, so budget for ongoing video creation alongside media spend.
Related Guides
See our complete guide library for detailed coverage of account setup, tracking, campaign creation, and optimisation strategies across all platforms.
Step-by-Step Guide
Follow these 2 steps to complete this guide
- 1
Best Practices
Start with the recommended default settings and optimise based on data. Review performance metrics regularly. Make incremental changes. Document your configuration for reference.
- 2
Common Issues and Solutions
Check the platform's help centre for the latest troubleshooting guidance. Allow 24-48 hours for tracking data to populate. Ensure you have the correct permissions. Verify all integrations are active.
Frequently asked
Questions & answers
How long does setup take?
Most configurations take 10-30 minutes. Full optimisation is ongoing.
What budget should I start with?
Start with enough to generate 50+ conversions per week for effective algorithm learning.
When should I expect results?
Allow 2-4 weeks for the initial learning phase before making strategic decisions.
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