6x ROAS for the Middle East's premier hat brand.
Performance marketing for a premium headwear brand across the Middle East: creative built for the product, and a media structure tuned to margin rather than click volume.
Results
6×Return on ad spend
↑Revenue growth
ME-wideMarket reach
PremiumHeadwear & fashion
Engagement
ClientBlack Clover
IndustryPremium headwear and fashion
MarketMiddle East
ChannelsPaid social, paid search, creative
01
The challenge
- A premium price point in a category shoppers compare heavily on price
- Media efficiency needed to hold as reach widened across the region
- Creative had to carry the product, not the discount
02
What we did
- Account structure organised by margin contribution, not click volume
- Product-led creative testing at a weekly cadence
- Region-wide expansion staged against efficiency thresholds
03
The outcome
- 6x return on ad spend sustained across the account
- Revenue growth alongside Middle East-wide reach
- A premium position held without discount-driven media
