3x revenue growth in six months.
Aggressive install volume paired with deep-funnel optimisation: moving the bidding strategy from cost-per-install to cost-per-order, with creative that spoke directly to wholesale buyers.
Results
↑ 96%Increase in installs
↑ 400%Increase in daily orders
↑ 200%Revenue growth
$40MCompany valuation
Engagement
ClientJumlaty
IndustryB2B wholesale marketplace
MarketGCC
ChannelsApp install, deep-funnel optimisation, creative
01
The challenge
- Install growth was flat and buyers were not converting into repeat wholesale orders
- Bidding was optimised to installs, which hid the real cost of an order
- Creative spoke to consumers rather than trade buyers
02
What we did
- Moved every campaign from cost-per-install to cost-per-order bidding
- Rebuilt the event and conversion layer around order value
- Buyer-specific creative built around margin, bulk pricing and reorder speed
03
The outcome
- Daily orders up 400% against a 96% install increase
- Revenue tripled inside six months
- The business reached a $40M valuation
