Car rental app
Zero to $33M revenue in 18 months.
Launched a brand-new mobility app with no existing user base: built install volume through precision targeting, converted downloads into bookings with optimised onboarding funnels, and scaled spend as unit economics confirmed.
Results
230KTotal app downloads
138KMonthly active users
$33MAnnual revenue
$25MCompany valuation
Engagement
ClientCar rental app
IndustryVehicle rental and mobility
MarketGCC
ChannelsApp install, onboarding funnel optimisation, scaling
01
The challenge
- A launch with no user base, no historic conversion data and no brand recall
- Downloads dropping out before the first booking
- Unproven unit economics made aggressive spend risky
02
What we did
- Precision audience targeting to build a first cohort of high-intent renters
- Onboarding and booking funnel rebuilt around the first completed rental
- Spend scaled in steps, each unlocked by confirmed unit economics
03
The outcome
- 230K downloads and 138K monthly active users
- $33M annual revenue within 18 months of launch
- A $25M company valuation
