From startup to a $50M valuation.
Built the full performance engine from the ground up: app install campaigns, re-engagement flows, and conversion-optimised creative that turned first downloads into loyal daily orderers at scale.
Results
↑ 608%Increase in installs
↑ 2,250%Increase in daily orders
↑ 833%Revenue growth
$50MCompany valuation
Engagement
ClientYalla Market
IndustryQ-commerce grocery delivery
MarketKSA
ChannelsApp install, re-engagement, performance creative
01
The challenge
- A new grocery app with no install base in a crowded KSA q-commerce market
- Installs were not translating into repeat ordering behaviour
- No measurement layer connecting spend to order volume and revenue
02
What we did
- App install campaigns structured around cost-per-first-order, not cost-per-install
- Re-engagement flows targeting lapsed and single-order users
- Weekly creative iteration built around basket-level offers
03
The outcome
- Daily orders grew 2,250% while spend scaled profitably
- Revenue grew 833% over the engagement
- The business reached a $50M valuation
