5+ ROAS across four footwear and fashion brands.
A unified performance marketing operation spanning fbyfarada, We Are Rep, Vivobarefoot and Aetrex: tailored creative strategy per brand, a single analytics layer, and a consistent ROAS floor of 5x across all accounts.
Results
5+×ROAS across all brands
4Brands managed
GlobalMulti-market reach
1Shared analytics layer
Engagement
ClientFootwear & fashion group
IndustryPremium footwear and fashion e-commerce
MarketGlobal
ChannelsPaid search, paid social, shopping, analytics
01
The challenge
- Four distinct brands with different margins, audiences and markets
- Separate reporting made cross-brand budget decisions guesswork
- Creative output could not keep pace with four catalogues
02
What we did
- One measurement and reporting layer covering every brand and market
- Brand-specific creative strategy on a shared testing cadence
- Budget moved across brands against a common ROAS floor
03
The outcome
- A consistent 5x+ ROAS floor held across all four accounts
- Multi-market reach delivered from a single operating team
- Cross-brand budget decisions made on comparable numbers
